Forrester Report - Q2 2022

New Tech: Conversation Automation Technology For B2B Marketing And Sales

According to Forrester’s 2021 State Of Demand And ABM Tactic Survey, 58% of global B2B demand and account-based marketers are leveraging conversation automation technologies.

Download Forrester's new report to learn about the 3 key elements that  best express the value proposition for B2B conversation automation technologies:

  • Customer-obsessed conversations
  • B2B revenue engine connection
  • Audience insights feedback loop

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