Forrester Report - Q2 2022
New Tech: Conversation Automation Technology For B2B Marketing And Sales
According to Forrester’s 2021 State Of Demand And ABM Tactic Survey, 58% of global B2B demand and account-based marketers are leveraging conversation automation technologies.
Download Forrester's new report to learn about the 3 key elements that best express the value proposition for B2B conversation automation technologies:
- Customer-obsessed conversations
- B2B revenue engine connection
- Audience insights feedback loop