The stats are in: AI and analytics are increasingly critical to a retailers’ ability to win, serve, and retain their customers.
When choosing your conversational AI, select technologies that offer high business value; consider how they capture and interpret customer data, optimize digital experiences, and the solutions for marketing; and look for technology that meets the below criteria:
It is a key contributor to customer, field worker, or knowledge worker engagement
It is commercially available at enterprise scale
It has (or will have) market traction
Learn where to invest best in AI and analytic technology in Forrester’s report:
Hundreds of industry leaders automate with Ada
"Chatbots gather upfront information from retail customers to ensure that the customer reaches the best agent to help them, and then they provide context to that agent for a smoother interaction."