Since January 2020, Ada has powered over 125,000,000 customer interactions for SaaS brands. We dug into the data and pulled out the 5 most compelling insights for SaaS brands to put their best CX forward. Here’s a sneak peek:
Ada’s SaaS clients’ interaction volumes increased by 74% from January 2020 to January 2021
70% of SaaS brand interactions are low-touch, repetitive, and better suited for self-service
Personalized SaaS brand interactions result in an engagement rate of over 90%
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of brand interactions are low-touch, repetitive, and better suited for self-serve.
Customers are over more likely to engage with SaaS brands in web chat.
Personalized SaaS brand interactions result in a higher engagement rate.