When it comes to the future of automated customer service, personalization will become core to differentiation. With this in mind, Ada recently commissioned Forrester Consulting to conduct a custom research study about the importance of personalization when choosing a chatbot platform.
View the ondemand recording of this webinar as we deep dive into this study to explore:
- C-Suite expectations for delivering customized experiences
- The disconnect between support team tools and technical skill sets
- Best practices for removing IT from the automated customer experience
- How to prepare your support team to build loyalty-driving personalized CX