When it comes to the future of automated customer service, personalization will become core to differentiation. With this in mind, Ada recently commissioned Forrester Consulting to conduct a custom research study about the importance of personalization when choosing a chatbot platform.

View the ondemand recording of this webinar as we deep dive into this study to explore:

• C-Suite expectations for delivering customized experiences
• The disconnect between support team tools and technical skill sets
• Best practices for removing IT from the automated customer experience
• How to prepare your support team to build loyalty-driving personalized CX