For years, CPG companies fought over retail shelf space by building recognizable brands. However, paying for mindshare and shelf space is not the same as understanding your customers.
With direct-to-consumer e-tailers becoming competitive forces in the market, CPG leaders need to transform their CX organizations to create digital, personalized, and scalable experiences for their consumers. Download our article to find out how.
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"63% of customers will leave a company after just one poor experience, and almost two-thirds will no longer wait more than 2 minutes for assistance."